We have all been there! Those of us who work in the marketing world or in the role of social media can often draw a blank when thinking about what social media content to create and share. Effective content marketing can be challenging, especially when you are posting on numerous platforms such as LinkedIn, Twitter or Facebook. Whether you curate content or write your own, with these tips, you can keep new ideas flowing to ensure you always share fresh, relevant and interesting content to your audience.


  1. Create fresh original content where possible.
  2. Be relevant to your audience.
  3. Don’t be afraid to use humour.
  4. Use your brand tone of voice.
  5. Offer your followers something without looking for anything in return.
  6. Vary your content.


Content creation is the best way to get your brand noticed and boost your visibility online. So the more time you invest into creating a plan around your business voice on social, the more you are likely to have a successful social media presence.