A social media audit is a series of steps taken to evaluate and optimise your business’s social media profiles and strategies. Performing a social media audit can particularly help ecommerce businesses stay on top of their online presence and proves a worthwhile task as part of your social media strategy. Here are 7 simple steps to creating your first social media audit.


  1. Create an audit document (an excel spreadsheet will suffice).
  2. Track down all of your accounts on social media, past and present.
  3. Ensure all your accounts are complete with correct, consistent details and on brand information.
  4. Identify your best posts and make a note of why these worked so well.
  5. Evaluate your account performance through key Social Media insights available on your platforms.
  6. Understand your followers on each platform from their engagement/feedback.
  7. Make a decision on the best platform for your business going forward.


A social media audit creates a clear picture of your current social efforts and shows you the best way to improve results. If you would like more information on this for your business, please email info@connectmemarketing.ie.