A social media audit is a series of steps taken to evaluate and optimise your business’s social media profiles and strategies. Performing a social media audit can particularly help ecommerce businesses stay on top of their online presence and proves a worthwhile task as part of your social media strategy. Here are 7 simple steps to creating your first social media audit.
- Create an audit document (an excel spreadsheet will suffice).
- Track down all of your accounts on social media, past and present.
- Ensure all your accounts are complete with correct, consistent details and on brand information.
- Identify your best posts and make a note of why these worked so well.
- Evaluate your account performance through key Social Media insights available on your platforms.
- Understand your followers on each platform from their engagement/feedback.
- Make a decision on the best platform for your business going forward.
A social media audit creates a clear picture of your current social efforts and shows you the best way to improve results. If you would like more information on this for your business, please email info@connectmemarketing.ie.
