At ConnectMe, we can see that digital advertising has become a major factor of modern day marketing strategies – and if it’s not part of your business strategy, it should be. Whether your business is B2B or B2C, you will be able to successfully grow your online presence and get more conversions and sales by implementing our tips below into your marketing campaigns to drive results.

1. Unleash your creativity
Stand out from your competition with a brand kit and use that to your advantage in your marketing efforts. Whether it is a logo, font, or color scheme, it’s important to think about catching the eye of your audience, but also keeping their attention so they remember your brand. Incorporating unique and creative visual elements into your ads is key to the success they will bring you.


2. Spend Smart
Each online platform comes with value however there may be certain ones where your business should invest more time and money into. Some platforms that work really well for one company, and not for others. It is all very specific to your brand, and you need to plan your budget accordingly. Determining what each platform is going to do for your specific advertising efforts should be the basis for the decisions you make with your campaigns.

"Don't push people to where you want to be; meet them where they are."

Meghan Keaney Anderson

3. Do Your Research
You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important.


4. Understanding your Buyers
There are so many options when it comes to viewing buyer analytics. You can see each step a visitor takes throughout your website, how much time they spent on each page, and even what pages caused them to possibly leave. Use this information to cater your digital marketing to those audience members so that you can make the process simple for them, and beneficial for you.

5. Know Your Target Audience
Fully grasping who your audience is, and how to best market to them is critical. You need to know who you want your buyers to be before you try to market to them. This is an important step in any marketing strategy whether it be on or offline, and it is a clearly defined aspect of your brand that you can keep referring back to.


6. Connect Social Media Metrics With ROI
To see which efforts are working best, you need to be able to link your data back to the direct result it produces. When you are marketing online, you are reaching a diverse group of people, and that needs to be taken into consideration when measuring your results. It’s important to look at what is promoting engagement with your company, versus what is actually driving conversions.


7. Integrate All Marketing Channels
To reach your audience effectively, you need to have consistent messaging. This means making sure that your ads are coordinated across various platforms and giving users the same message, regardless of the platform. An integrated marketing campaign will garner much better results than any single action. For example, Facebook Ads work really well on their own when promoting for example, a retail sale, but it works much better when supporting another marketing channel such as email.