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Digital marketing is the most exciting game in the world right now

Accessible to everyone, empowering everyone. We provide interactive training courses tailored to your specific requirements across areas such as social media and digital marketing and will equip you or your team with the fundamentals of digital strategy, social and analytics.

“Patricia’s mentoring was crucial to my business development and progression by having a deep understanding of the best marketing and branding strategies for my business. She had a clear idea of how to transmit my business message simply and straightforwardly to the customer in a professional way. Patricia McCrossan mentoring was a priceless contribution to my business, and I would recommend her mentoring to any business interested in upgrading their marketing strategies…”

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This can be rolled out as part one of a 3 part course combined with Kickstart and Step Up Your Social Media or as a stand alone course.

This course is for those who are new to the world of Social Media and want to set up new accounts or who have accounts that they are not active on. Learn what Facebook and Instagram offer as individual platforms and see how to successfully use both platforms together.

Course outline:

  • Introduction to Social Media
  • The Value of Social Media
  • Social Media Best Practice
  • Social Media Platforms, Facebook, Instagram, Twitter, Youtube & Linkedin
  • Liking and following public pages
  • Timeline/Newsfeed (Facebook/Instagram)
  • Increasing your following
  • Posting (Facebook/Instagram)
  • Introduction to Blogging
  • Takeaway Tips

User Level:
Beginner – Intermediate

Objective:
This course is for businesses who are new to the world of Social Media and wish to set up Facebook and or Instagram accounts or improve accounts that they aren’t active on and link these platforms back to their websites.

Outcome:
Learn what Facebook and Instagram offer as individual platforms and see how to successfully use Facebook and Instagram together. Effective social media practice can strengthen your brand and build a loyal following. This information will help your business implement strategies to connect with your loyal audiences. It’s also important to stay on top of the rapid changes in the industry so you can get the most from your social media platforms.

Course Outline:

  • Introduction to Facebook and Instagram
  • Signing up for a Facebook and Instagram account
  • Personalising your profile
  • Liking and following public pages
  • Timeline/Newsfeed
  • Increasing your following
  • Posting
  • Target audience Identification
  • Social Media mission and vision
  • Profile set up and branding
  • Creating a Social Media calendar
  • Content creation
  • Social Media tools and resources

Duration: 3 hours
Course Material: Slide notes

User level:
Intermediate (Has a personal/business profile on Facebook/Instagram)

Objective:
The aim of this course is to help you to hone your social media marketing skills, refine and improve your current activity.

Outcome:
You will develop key insights to improve your format, content, audience, KPIs and performance analysis, thus improving your social media strategy in no time

Course Outline:

  • Social Media audit
  • Review target audience
  • Social Media planning
  • Post creation and scheduling
  • Post promotion
  • Graphic design for Social Media
  • Creating Facebook and Instagram stories
  • Facebook and Instagram Live
  • Optimising your profile page
  • Insights monitoring

Duration: 3 hours
Course Material: Slide notes

Social Media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. This module will help you understand how people and businesses use different channels, which Facebook and Instagram campaign options might suit you best, including the ad types across these platforms.
Find out how to target your audience for lead generation, create content and get that content in front of the right audience so as to drive conversions. Most importantly we will show you how to track your successes.

  • The decline of organic reach
  • Getting Started
  • Facebook Ads Manager
  • Campaign Goals
  • Targeting your audience
  • Setting a budget and duration
  • Ad placement
  • Adding a payment method
  • Estimated daily results
  • Going live with your ad
  • Analysing campaign performance
  • Successful Facebook ads

Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content.

  • What is Canva?
  •  Why use Canva for Social Media?
  • Design Templates for Social Media
  • Log In to Canva
  • Creating a Facebook Post
  • Facebook Cover Photo
  • Instagram Post
  • Facebook/Instagram Stories and Highlights
  • Examples of effective templates
  • Invite Your Team To Collaborate on Canva
  • Implementing Canva into your Marketing Plan

User level:
Beginners – Intermediate (Has a personal/business profile on Facebook/Instagram)

Objective:
This course will bring you up to speed in using Twitter in a business environment.

Outcome:
Many people find Twitter to be the most challenging Social Media platform. Our training course quickly enables you to understand and use all the key areas of Twitter – from hashtags to mentions, replies, and character counts. Learn how to navigate all core areas of the social media platform, Twitter etiquette and how to gain positive public engagement.

Course outline:

  • Understanding Twitter
  • Viewing our homepage
  • Following People
  • How tweets work
  • Hashtags: Examples of popular hashtags/etiquette
  • Interacting with others: Tweet replies and threads
  • Direct messages
  • Retweeting
  • Who to follow
  • Controls
  • Twitter advertising
  • Twitter analytics and metrics

Duration: 2 hours
Course Material: Slide notes